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A business studies graduate of the University of Glamorgan, Gemma has some 20 years’ experience in HR and people management. She also holds an ILM Level 7 certificate in executive coaching and mentoring.

Gemma joined Effective HRM in 2011 having previously run her own HR consultancy. Her career has also included time with a leading law firm working with employment lawyers to advise clients on HR matters and an eight year stint as an HR Manager for Asda.  This included supporting a number of stores with up to 800 employees with all aspects of HR including disciplinaries, grievances, absence management and wellbeing.

As HR Director for Effective HRM, Gemma provides practical HR advice and mentoring for our business owner clients. She always leads by example and is often referred to as our Chief Happiness Officer, working hard to deliver great client service and look after the welfare of our own team.

With a real common sense, can-do attitude and bucket loads of energy, Gemma is always smiling and strives to deliver innovative solutions that drive employee engagement, improve efficiency and reduce cost.

Supporting the long-term success of the businesses that our clients own and run is what Gemma thrives on. She’s a great motivator and mentor both in her professional and home life; taking the time to help others, encouraging her family to achieve their dreams and being the best that she possibly can be. She also loves a holiday in the sun!

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